Patrick Keady

Click.ology: what works in online shopping and how your business can use consumer psychology to succeed


Nicholas Brealey Publishing



Click.ology: What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed


Graham Jones

240 pages

Publication Date: January 3rd, 2014



This is Graham Jones’s ABC to online shopping.  Shouldn’t it be yours ? 


Internet psychologist Graham Jones MBPsS MSc MEd BSc (Hons) BA (Hons) has just published the book that is guaranteed to inspire.  If you want to know what works online and why, then grab yourself a copy.  

Click.ology outlines the keys to success in online shopping and how to achieve them.  


Graham’s book gives the keys to transforming the internet experience for customers users and patients – much of the advice here is equally relevant to organisations in the public and charity sectors.  The case studies are incredibly helpful and varied – from Amazon to Yebhi. 


Immensely readable, this book caters for the skim reader and readers who want all the detail too. 




Click.ology shows that with the right psychology and the right choices – you can forget about just being online and instead, you can look forward to your websites making a profound and lasting difference. 


Make Click-ology your sat-nav to being successful online.


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